Identi-Tape Inc. is restructuring to focus on reflective and safety-related tapes.  As part of this change, some tapes have moved to a separate company with a new management, website, and shopping cart.  The new company, Hoopologie, is doing business as (dba) Identi-Tape(2), and will take over individual roll sales of vinyl marking tapes, electrical tapes, and harness tapes.  When you purchase from Hoopologie dba Identi-Tape, the tape will be the same quality as what you have purchased in the past, and you will continue to receive great service and fair pricing.